by Carolyn Wilson | 16 Jul, 2018 | Lead Generation
Why have a website? When you think about it, the key purpose of your website is to generate leads and customers. Right? This means that your website’s content should really be stirring interest in what you do. Especially if your product or service involves a lot... 
by Carolyn Wilson | 5 Dec, 2017 | Lead Generation
Why does your company’s website need to be a lead generation machine? In a survey conducted by Forrester, 74% of business buyers said they conduct more than half of their research online before making a purchase. What this means is that if you are not on top of the... 
by Carolyn Wilson | 30 Nov, 2017 | Lead Generation
A company’s website is a crucial part of the sales process. B2B lead conversion is often neglected and underestimated, especially with companies that rely on word of mouth referrals. In fact, they are missing out on a lot of opportunities: 51.9% of referrals rule out... 
by Carolyn Wilson | 28 Nov, 2017 | Lead Generation
Most companies are well-aware by now that websites attract readers by offering valuable and appealing content. But how can you ensure the readers come back when they decide it’s time to buy? The most reliable and effective way to keep in touch is through email... 
by Carolyn Wilson | 12 Jun, 2017 | Lead Generation
Every bit of web traffic that comes to your website has the potential to be a customer. So why not make the most of it and convert more visitors to customers. Your website visitors are at some point of the buyer’s journey towards making a purchase. How far along... 