Not knowing what to write about can hold back a potentially great blog. There’s no need to put it off when there’s a world of blog post ideas you can come up with right now.

A successful blog is not the result of pumping out pages with no proper thought or planning.

Blog posts should be relevant and offer value if they are to make a strong impact.

Make the change from wasting time to getting real results

Reader-focused brainstorming can make a world of difference between wasting your time and getting results from your blog.

The kind of results you can expect are:

  • You will feel more enthusiastic about writing blog material
  • More people will be attracted to your blog and compelled to read it
  • Your website will be more visible on Google and in social media
  • People will appreciate your posts when they gain something worthwhile out of reading them
  • You will build a reputation as someone who is skillful in what you do
  • You will be considered the first person to go to when your audience is ready to do business
  • Your audience will refer other people to you
  • Your business will grow

It should be understood that neglecting your blog means you are missing out on opportunities.

So let’s take a look at some simple steps to improve on your blog and its results.

How to find blog post ideas that can attract potential clients

1. Determine your overall goals

You might like to achieve more than one goal from your blog. Getting clear on what you are really wanting can help you establish what to share with your audience.

Goals can include:

  • Building your brand and making more people aware that your business exists
  • Getting more traffic to your website
  • Building up your email list for future marketing opportunities
  • Educating people on the services you offer and how you can solve their problems
  • Building your network of online connections
  • Building your reputation as an authority

2. Get clear on who your ideal audience is

Once you know exactly the type of people you are talking to through your blog, you can write more comfortably to them and the content will resonate well with them.

When summing up your audience, you should consider things like their age bracket, gender, interests, problems, career, home life – anything and everything that is relevant to how you would communicate.

Your aim is to write as if you are having a conversion with your ideal client.

Another factor to consider is the level of knowledge your ultimate clients would have in relation to what you do. Do you need to spell a lot of things out? Are they aware of the basics and would be more interested in a greater depth of information?

For example, “what is a mortgage” versus “how the latest tax changes will affect your home loan”. You want to avoid boring your readers, either way.

3. What problems do you solve for your clients?

Prepare to sit down and write a substantial list. Take your time. Think beyond what you fix directly, and how it extends to other parts of your clients’ lives – both physically and emotionally.

Let the answers flow.

Now the foundation work is done, we can move onto some solid ideas.

4. Building your list of blog post ideas

By now, you should have a good indication of what kinds of questions you should be answering and the kind of language to be using.

There are certain ways to present your information that makes it more appealing. If your posts look like they are really helpful and provide information in plain English, people will be inspired to read them.

Here is a list of examples that have been proven winners time and time again. Of course, not all formats will be relevant to you and you shouldn’t be limited to this list, but you should get some ideas out of these to get started.

Blog post ideas

  • How to _______________ with no issues
  • 7 common mistakes people make with _________________
  • A step-by-step guide to _____________________________
  • Why __________ was failing and how we helped them out
  • The most important thing to consider when ________________________
  • 5 steps to a better _______________________
  • 6 habits of __________________________ people
  • Why _________________ is wrong and what should be done about it
  • ___________’s secret to success and how you can do it too
  • How to increase your ________________________ by 35%
  • The latest features of the new _____________________
  • Why ________________ is better than _____________________
  • The story behind ________________________________
  • The secret diary of a _________________________
  • What every ________________ needs to know about ______________

These online tools can help you with further ideas:

Type your topics and questions into these sites and you will be presented with a list of related web pages.

(Please note: Do not copy other people’s content. Using someone else’s content without their permission can be an infringement of copyright. Your research is intended to trigger your own ideas only.)

Hopefully, you should have 30-60 blog post ideas and headlines from this exercise. If not, I suggest repeating steps 3 and 4.

Putting your post ideas to work

If you make a good habit of writing your posts regularly, you should see some great results. You will notice more traffic coming to your website, and that traffic staying around longer.

Don’t forget to share your posts on your social networks. It will bring more traffic to your website and give you valuable feedback. The amount of likes, shares and comments you receive will teach you which types of blog post ideas are working best for you.

If you have any comments or questions, please feel free to add them below, or email me at hello@thinkinternet.com.au

Carolyn Wilson

Carolyn is the founder of Think Internet, and has been helping professional companies get more business through the internet since 1997, optimising conversion rates through usability and online marketing.
Do you want more business?

Do you want more business?

Get the latest lead conversion and marketing tips delivered right to your inbox.

You have Successfully Subscribed!