B2B Lead Generation Library

How to make blogging easy with a content calendar

The hardest part of blogging, I’ve found, is simply getting down to it and getting started. Whether it’s your first article or your twenty-first, it can be too easy to put it off or tell yourself it’s not a priority. All sorts of conflicts get in the way, like: Where...

12 inspirational social media quotes

I have had the fortune to meet some truly inspiring social media experts, collaborate with them and learn so much from them. It has given me a deeper sense of social media and it's true worth, and has brought me to create this sample list of quotes that I find useful...

Social media – an advantage or a waste of time?

The social media marketing buzz rings echoes of 2009/2010 when many Australian small to medium businesses felt a need to jump on the website bandwagon. "Everyone else is doing it, so I need to do it too!" Then, 6 to 12 months down the track, most come back with...

3 ways social media reflects business ethics

With the speed and spontaneity of social media, business ethics need to be a strong point as companies stand to be more exposed than ever. While social media is a great publicity tool for the good times, it can quickly backfire if we don't take constant responsibility...